Twu using social media in your communication strategies june 17 2009
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Twu using social media in your communication strategies june 17 2009
- 1. Using social media by Ryan Williams, MAL Presented to TWU Alumni Thursday, June 17, 2009
- 3. Agenda Introduction to social media Twitter Resources, strategy and measurement What I am doing How social media may impact change, collaboration and engagement
- 5. Social media – Web 2.0 – Social Computing 5 Technology that enables conversations and community building
- 7. Inside Organizations -Intranets They will be social platforms Most use SharePoint Scalable tools to involve many more people in the change process Surveys and focus groups will decrease
- 8. McDonalds
- 10. They share knowledge, best practices, frustrations, aspirations and jokes.
- 11. Within a year 20,000 of them have signed up.
- 12. All have come to the site from referrals or through word of mouth.
- 13. They form groups, make friends, stay in touch and prop each other up.
- 14. They help each other. They seem to like each other. How cool.9 Blue Shirt Nation From Gary Koelling’s blog (Gary is co-founder of BSN) And senior manager for social technology
- 15. Opportunities Finding information/ research Find conversations/ communities of interest Make yourself easy to find Share your ideas Get feedback on your ideas Increase your network Deepen your relationships
- 17. Search.Twitter.com – Finding Conversations
- 19. Tweet Deck #2
- 20. Twitter Grader – Finding Others
- 21. WeFollow.com
- 22. Media on Twitter @georgiastraight @24hours @GlobalBC @BCBusiness @BoardofTrade @CBCVancouver @CKNW @News1130 @Publiceyeonline @granvillemag @CTVbc @CTVBCbreaking @kirklapoint @VancouverSun @TheProvince @TheTyee @VaughnPalmer @GlobeandMail @NationalPost @NPPolitics
- 23. Provides an online site for patients and employees to share their stories about what makes Mayo Clinic unique. Mayo Clinic Press Release
- 26. Tracking Social Media Usage Blog: http://www.web-strategist.com/blog/ Twitter @jowyang
- 29. Tracking the Change Blog: http://www.briansolis.com/ Twitter @briansolis
- 30. Podcasts Blog: http://blog.holtz.com/ Twitter @shel
- 31. Non-Profits and Social Media Blog: http://beth.typepad.com/beths_blog/ Twitter @kanter
- 34. Some social media measurement tools
- 35. Tell us about behaviour
- 37. The world today Brian Solis FutureWorks PR 2.0
- 38. Organizational challenges ahead Cultures are marginally supportive of sharing IABC social media study 2008
- 39. Traditional top down, formal cultures IABC social media study 2008 Organizational challenges ahead
- 41. Publish your own work
- 42. Share your slide shows
- 43. Set up your own social media site
- 45. Questions/ Discussion Ryan Williams, MAL President – TWI Surveys Inc 604-838-3351 www.twisurveys.com On Twitter @willy26 My Blog http://listentolead.wordpress.com
Editor's Notes
- David Cohnhelped a number of journalists fund raise thousands of dollars for their articles before even launching the now live beta site! The second thing that makes Spot.us so cool is that the site's ever-evolving Ruby on Rails code is open source. That means, I'd hedge bets, that anyone could build their own social action platform by modifying the Spot.us code base.